“Why are you in public comments and buy orders on the group not the same? “Three rings of a mid-range restaurant in Northwest Beijing, Lei feng’s reporter found the head of kitchen work after Mr. Huang.
“There is no different, we on the list is the same. ”
Lei Feng network reporter to Mr WONG showed two of the restaurant’s buying platform interface, Mr WONG immediately became very surprised. On the public comments, the restaurant has a 158-200 and 395-generation 5,002 vouchers; in the us, though, is a 79-100 and 156-generation 2002.
“We had told the public comments to the next 500 voucher, how he privately taught us?! ”
After a number of employees before buying platform interview interviews and participate in Group buys businesses, a number of “legends” on buying stories floating in the water.
BD better than you ever imagined
“Scalping, glutinous rice is the most powerful. “Amy, former Regional Manager of mission BD team (Delta), through the hundred regiments, with 5 years of work experience in group buying industry.
In January last year, Baidu announced a wholly acquired rice network in July this year, after Baidu Q2 earnings, Li said in the earnings conference call with analysts, since January of this year, Baidu glutinous rice to GMV almost 1 time calculation of the market share, is in more than 60 cities in the first place.
“In buying this market, glutinous rice is no voice. But after Baidu to buy rice from last year (in essence did not give too much resources), rice began to big companies ‘ pressure ‘, to make water, in order to let the market share look better, scalping is our first rice make up. ” Moschino Galaxy S4
Scalping is divided into three types:
1. platform to quickly boost market share, or branch, initiated by the top and bottom of scalping;
2.BD team to rush water Commission, secretly formed regional acts;
3. Brush business shop ranked themselves in order to ascend.
We start to get to know a place pushing staff to work: 12+8,12 door and 8 significant visit, effective primarily is in charge to get the contact information. In Wuxi, sales each month need to complete 90 per name on list, does not meet the fine sales according to turnover and gross margin percentage.
Kang told reporter of Lei feng, a glutinous rice staff member, headquarters to the branch is setting unrealistic sales and “could not say, suggesting that good”, and then turn a blind eye to detect unusual transactions.
Scalping is the most common of the culture. In order to attract customers, the platform for some hot group buy discount on discount, such as business 85 100, the group then their subsidy of 10 Yuan, creating the lowest of the whole network. This time, General pushing joint business or regional manager by swiping a platform of receipts to obtain subsidies. Amy from Lei Feng network reporters in many second-tier cities economy developed, the regional manager or regional manager will be eager to put their own power in the hands of realisation. Last year, a platform found their regional manager abuse of private right, bought 3 million homes in less than 3 years, even then, was fired.
Another former employee of glutinous rice Lei Feng Mu Yi told reporter in Wuhan, many sales are for two years to buy a House, a car, a great power, small enterprises can right, we do not prick.
Network insiders to Lei Feng claimed earlier, Volkswagen reviews commercial tenants wish to brush, you can inform the counterpart of sales direct clear singular, sold after the return of this part of the interest rate, but things are a lot better now. Around a primary school in Beijing, a new dessert shop owner Wang told the reporter of Lei Feng: Moschino Galaxy S4 Case
“Welcoming the summer set up shop, now reviews never sold a few. Sales said to me, can brush some secretly, control number, brush will find much of the headquarters. Or let me open their extension services, increase the amount of shows, an opening is 10,000 pieces. ”
Fly out and gray as common transaction
In the United States, beauty salon businesses every transaction in a single 15%, 1 time non-exclusive is exclusive, or 30% Food Commission from paying money to 10%, activities like shop by such established, is a platform for their own money.
Fighting for exclusive, particularly good brands like Xiaohui, platform sign an underwriting agreement: you and I signed an exclusive 1 year I promise you 5 million (presumed) sales money to tenants in advance, if you did not earn so much, money no longer have to return and risk from platform sharing. There is a theory called advance platform businesses signed a one-year and 2 million advance in advance, if the end of the contract period is not sold out, the platform can recover the remaining amount or extension of the contract period.
What kind of business to underwriters and underwriting amount needed according to past sales and strict calculation speed, master in charge of a certain amount of underwriting and high decision-making power, the underwriting agreement does not exclude the possibility that some managers will abuse it is checked to private businesses and then take a cut.
On May 12 of this year, Baidu announced that there were 8 employees via internal mail on suspicion of corruption and taking bribes were handed over to judicial authorities, including rice’s three management: Cheng-Yu yungui, director Wang Lin, Cheng Yuyun your area sales manager Jiang Qingling and Dong Shengmin, Wang Lei Xian branch sales, there are insiders, there is staff for stepping on the line.
Go back to the merchant. Often sounding platform said the signing of businesses require a business license, tax registration certificate, qualification check of the legal representative ID card, and so on. In fact, Amy told the reporter of Lei feng, not just the United States, other platforms need not so complex, businesses as long as identity card, bank card, go to form, do not need a business license, health card or something is nonsense.
This sentence in Mu Yi confirmed there. In Wuhan, a lot of “fly out” health situation is grim, and can also form on rice.
Change prices without permission and to delete negative reviews
Compared to the other two platforms, public comment has two special features: change prices without permission, and anyone can comment.
In addition to Huang, Wang had the same experience.
“One day sales Huff of the United States Mission to come to me in the store, said he was scolded by the leadership meeting today, because of public comments on the list than the cheaper a dime. ”
“I said it was impossible, two on 8 10, keeled, who is no relation of mine, I don’t have to bias public comments. Beautiful round the result to my cell phone, I threw, and public comment was 7.9 on 10 blocks in the Yuan dynasty. They were renamed. ”
Mission and the glutinous rice in the United States, only purchase and consumer businesses can provide for people who buy the merchant reviews, but in public comments, anyone can provide any merchant reviews, this may be caused by the positioning of the platform, “many hands make light work”, using UGC to good tenants out. But the pattern is broken in Tucson, and others, from Lei Feng network leaks, public comments on comments is can pay to delete, you give it a try.
Very easy are the exclusive
Off the introduction, rice said to hit 20 billion, besides subsidy to users, also took a large part in underwriting, recent underwriting plans are really active, underwriting has become one of group buying platform sole weapon in dispute.
Having worked for public comment (a city in Southwest China) TINGTING told Lei Feng network, platform and sales staff have their own difficulties. Three of the group are tight, and above are required to talk about exclusive, but businesses will break. Sometimes, businesses signed a six-month exclusive, but that platform will no longer check, secretly in the middle of platform. Gross margin is 1 time times the exclusive and non-exclusive, and to chase the extra money, inevitably result in dispute.
Different buying platform staff reports of fights are common, this is the usual? TINGTING told Lei feng’s network, but it’s not, you go to a store, see that group of people to this phenomenon is really common, everyone will turn a blind eye, you’re talking about you, I talk about my fight is because some staff to push quality really is too bad, but it is one of the few.
Buy transaction flows, money needs to get back to the platform, platform, according to business week or half the monthly. Areas of particular strength in the us, if a business had picked up three American missions, reviews and glutinous rice, sales group may be checked exclusively by merchants to enhance platform, forcing businesses and other platforms terminate or not to accept orders from other platforms. Suffer the most is rice, which is why you take glutinous rice-buying securities but told one of the reasons you cannot consume.
Why do some stores clearly off the buying in? This is the responsibility of sales, after signing of the order is “done”, only a very small number of sales visits to track business developments with buying brokerage house said why I cannot consume? Responsibility for sales, some businessmen, obviously just sales talk about intentions, did not sign, or no agreement, sales may be directly on the form.
Why did you leave these platforms? Former wash blow and cut hair buy, then quit buying market a model shop manager to throw cigarette butts on the ground, stamped after angry said, never did, always lower prices, and 30%, do a single one.
In order to compete in the world there are lots of things you don’t know.
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